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Luckily for Abe, his food was as good as he claimed in the advertising. He bought advertising on taxi cabs and on the radio. Highway (today the 15 freeway) reminding them that they were getting closer and closer to having a meal at Foxy's. With its affordable prices and good food, celebrities from back east now had some place good to order corn beef sandwiches and Jewish entertainers now had some place where they could order kosher style food.įox hit upon advertising along the highway that led into Las Vegas and people still remember seeing billboards along the old L.A. The white neon fox that advertised the deli was designed by Dick Porter from an idea that Fox had for a logo. Once a year, during the slow period between Christmas and New Year's Eve, they would close to paint the restaurant. Fox said in an interview we did with him in 2003, 'I threw away the key.'. It was the only deli in town and it was open 24 hours a day. When he opened Foxy's Deli, it quickly became a celebrity hangout. Not knowing much deli food, Fox went to Los Angeles' Fairfax district, studied Cantor's deli and came back to Las Vegas with an idea of what he wanted to serve. According to family lore, Fox had been given a tip that the San Francisco Square Shopping Center was going to open and realized that more traffic would be generated by the center.

Kitty corner from Foxy's was the El Rancho Hotel and across San Francisco stood the Sahara Hotel. Across from the deli was the San Francisco Square, a small shopping center.

He had a 30 year lease from the property owners, the American Legion. Abe Fox opened Foxy's Deli in 1955 on the corner of San Francisco (Today, Sahara Blvd) and Las Vegas Blvd South.

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